Mobile devices have the shape to become the most prevalent tool in our day to day activities. Each activity being catered to by the specific relevant smart application. At the current scenario, android applications development has merged with the concepts of deep learning and Artificial Intelligence. Hybrid app development, digital management, and realistic simulation are few applicable benefits of the merging.
Mobile device-based applications are not just brilliant to marketing but to the entire business processing. Management, executive and product delivery, almost every sphere of your business will be augmented with the emerging mobile apps. Further, these benefits are not restricted o any particular type of business. Hence, hiring a dedicated mobile app development team (or a company) has become beyond integral to any business.
Now like every important means of business development, mobile applications too can be counter-productive, if not used rightly. Just hiring an app development company for the sake of hiring would mean incredibly less cost-effective. You need to optimize your hiring -try to get the best for your money- by ensuring the following fundamentals.
Determining factors while hiring a web development company
Just the existing success of an app development company doesn’t mean it is right for you. You need to know if the company’s salient features complement your business requirement. Before hiring an app development company, check if they provide for the following areas of interest.
- Diverse device compatibility
Your first focus on the subject should be the diversity in forms and models of mobile devices. Different mobile devices feature different screen sizes, different operating platforms, different processing units, and various user interfaces. Now it is essential the company excels in creating applications that are supported by all such features.
The critical element at this juncture is the responsiveness of the application. In terms of the screen display, the application must be able to detect the display ratio and depth automatically. Then it must automatically switch to a version of the app, with an interface more relevant to the screen size. Similar will be the case for processing units and operating platforms. Features better supported by the CPU in question, and, an architecture better supported by the OS in question.
- Provide Updates
Living in the era of information sciences, without updated solutions is a redundant way to live. Software and applications essentially cater to very particular trends and needs of the society. Now when these very needs and trends begin to evolve, the software and apps need evolving as well. Updates, plug-in, and additional firmware are means to extend the evolution of an existing application. Thus, for every successful app development company, it is crucial that they provide updates at sufficient intervals.
Apart from the needs and trends updates are required to keep up with technological advancements as well. For instance, the upgrade of OS platforms, mobile device capabilities, power consumption, data coding formats, network bandwidth, and display formats. Finally, technological trends are something to look out for in this aspect as well. The current trend, for example, is virtual reality and augmented reality. Now applications developed prior to this trend will need to release updates to incorporate AR/VR features.
- Touch-interface friendly
Touch and type are almost getting obsolete, making way for touch only. Although, type facilities are still holding on due to texting, that’s about it. As a matter of fact, users try to minimize their typing during texting through emoji’s and stickers. Bulk activities requiring typing is considered a bother by the users. The audience has shifted from the affinity towards typing, to towards touch. Keeping such facts in mind, every app developing company needs to focus on making the interface majorly touch operated.
- Social network integration
Being social butterflies, we humans suffer from the compulsion of sharing our activity with the society around us. Now, the society itself has shifted from the physical realm to the digital reality. This has compelled everyone to conduct most of our social activities on social media. Hence, the app developed by the company should be able to connect with all popular digital social platforms. Doing so the users will be able to share their activities and experience with their connection over the internet. This feature is a bonus on your marketing efforts as well, for both the app and the business.
- Offline facilities
A major technological drawback in most third world countries is the lack of bandwidth consistency across the geography. A specific locality might provide a strong connection while another (although in close proximity) severely poor. This makes online bases applications very hard to run smoothly, especially when the user is on-the-go. Now the reason mobile devices are termed mobile is that they are portable. If the application fails to function justly, on-the-go, they are quite useless on a mobile device.
Even the mobile app developers, need to lay a heavy focus in balancing online and offline features. Now certain activities will need to access the net. If the app tries to store all data in the device, it could end up harming the device itself. It is the responsibility of the app developers to figure out this online-offline balance as per your business rightly.
- Allowing user feedback
In building your strategy, if anything can beat a market survey, it is the user feedback. Allowing feedbacks with the application will provide double-edged benefit. Firstly, with feedback, your user can help you develop a better understanding of the app’s success. Additionally, with the knowledge of what’s working and what’s not, your developers can efficiently workout the updates.
Secondly, allowing feedbacks could be an excellent tool for building Public Relations. Your users with the ability to respond and feel connected to your product. Further, your business also gets the opportunity to reply back and develop a rapport; consequently building trust. Applications are allowing user feedbacks to generate natural credibility that could be a boon to your business.
- Employs a cross-platform development
The field of Information, Networking and Communication Technology is expanding massively. All such expansions influence the mobile devices and related applications. To stay in business, it is essential to hire app developers who are well versed in such advancements. The app development company you choose must be able to work out cross-platform instruments. Artificial Intelligence, Internet of Things, Edge-computing, artificial neural network and such must come easily to the company.
- User-friendly approached
Applications, in general, are of two varieties, industry intensive and user intensive. On your management end, you are better of choosing the industry intensive applications. However, if it is your business you are looking to expand, you must go for user intensive. Ensure the company to hire specializes in building user-friendly functions and interfaces.
If you can select the best App Development Company for your business, your app will be your strongest promoter. The rightly effective app will help you function effectively in a wide range of fields concerning your business. Fields including, marketing, branding, linguistics, law, philosophy, data management and so on. However, the influence is going to be quite reverse if you land with the wrong company. The very areas you were expecting to excel, will start seeing shortcomings.